Home - Big Idea School


We Help Entrepreneurs and Inventors
Create Simple Products That Sell   

Big Idea School offers video courses to help you transform your big ideas into real products that people will buy.


How to Create Useful Products That People Love and That Might Even Make You RichIn this 2-hour, 23 lesson course, you'll learn how to create unique products that can form the foundation of your own company or be licensed to manufacturers and marketing companies that will pay you royalties. You'll also discover how to use three of our proprietary methods for generating new product ideas. You won't learn these creative techniques anywhere else. They're why we were able to invent and sell more than 50 new products over the last forty years. $49 Learn More and Buy


12 Ways to Evaluate Your Idea, New Product or Invention and Make it Easier to License or Sell.   We know how easy it is to fall in love with an idea and run ahead full speed without first evaluating it. It's hard to be objective about your own ideas. That's why so many new products fail! This one-hour, 12-lesson course will save you time and money by helping you answer 12 fundamental questions before you even consider launching your new product. $39  This course is being updated


How to Protect your Creative Work. This 3 hour course gives you a basic grasp of patents, trademarks and copyrights and what legal protection can do for your bottom line. Regardless of whether you want to start a company and take your product to market yourself or license it, this course will help you understand how to get the full value out of your creative work. You’ll discover the type of intellectual property protection you need and about how much it costs to obtain. You will learn how much intellectual property attorneys typically charge for their services and how to find the right kind of attorney near you. $49 Learn More and Buy


How to Design Your Promotional Materials. No Design Experience Required. In this step-by-step,
2-hour, 15 lesson, course you'll  start creating eye-popping sales sheets. You'll learn how to use Canva's Free design tools.  Canva works with any browser, so there's nothing to download. You'll see how to set up a tabletop photo studio on your dining room table and take stunning product photos with your smartphone camera using natural light. $39  This course is being updated

Why These Entrepreneurs Love Big Idea School!

Susan Blais  SusanBlais.com

"I have never seen this information presented anywhere before, especially in such a succinct and easy-to-grasp fashion. Bravo! The questions you teach us to ask before creating a product are so valuable. I wish I had known about some of these a few years ago! How refreshing to get down-to-earth advice that can really help anyone become an entrepreneur! Simply amazing.”

Thomas T.  Entrepreneur

“Great lessons! Very clear and easy to follow. I love the enthusiasm from Dennis and Mary Lou. You can tell they enjoy teaching. Their experience with major retailers is priceless. I appreciate the real world experience you have in obtaining different patents. I'm sure there are many books written on the subject however, I love seeing and hearing the material delivered from warm and inviting faces. 

Kae Hammond  DementiaHelpCenter.com

"I owned two gift stores for years, so I'm no stranger to new products. When I got an idea for a product idea of my own, I thought about taking this course. At first, I was afraid I might find out that my idea might not be as good as I thought. Then I realized that was like sticking my head in the sand, so I enrolled. What a surprise! I discovered I didn't know what I didn't know. I'm glad I took this course."

Robert Nelson  ExpatsinMexico.com

"I have worked for several start-ups and small companies during my career and consulted with many more on how to build a brand. I wish this had been available then because it certainly would have saved many of the entrepreneurs I have worked with many sleepless nights. The authors lay out a template for success. If you have a great idea but don't know what to do with it, this is for you. 

How to Sell Anything in
Three-Easy Steps---Even if You Hate Selling

Go to Amazon and Read the 
Five Star Reviews

Shark Pitch shows how their simple Three-Step Pitch is an effective way to sell your ideas to anyone at any level. You can use it to promote a new program or sell an idea to your boss for how to improve your company. You can modify the sales pitches in Shark Pitch to fit virtually any selling situation.