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We help Entrepreneurs and Inventors Create Products that Sell 

Discover the 12 Keys to Starting a Business With Your Big Idea.

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Courses to Help You Create and Sell Your Products

Generate Ideas

How to Generate Ideas for New Products That People Want

Optimize Products

How to Optimize Your Product and Make it Easier to Sell or License

Protect Your Products

How to Protect Your Creative Work from Thieves and Infringers

Design Sell Sheets

Design Your Own Product Sell Sheets No Experience Needed

Why These Entrepreneurs Love Big Idea School!

Susan Blais

Business Coach, Susan Blais.com

"I have never seen this information presented anywhere before, especially in such a succinct and easy-to-grasp fashion. Bravo! The questions you teach us to ask before creating a product are so valuable. I wish I had known about some of these a few years ago! How refreshing to get down-to-earth advice that can really help anyone become an entrepreneur! Simply amazing.”

Tom T.

Entrepreneur and Former Navy Seal

“Great lessons! Very clear and easy to follow. I love the enthusiasm from Dennis and Mary Lou. You can tell they enjoy teaching. Their experience with major retailers is priceless. I appreciate the real world experience you have in obtaining different patents. I'm sure there are many books written on the subject however, I love seeing and hearing the material delivered from warm and inviting faces. 

Kae Hammond

Entrepreneur, DementiaHelpCenter.com

"I owned two gift stores for years, so I'm no stranger to new products. When I got an idea for a product idea of my own, I thought about taking this course. At first, I was afraid I might find out that my idea might not be as good as I thought. Then I realized that was like sticking my head in the sand, so I enrolled. What a surprise! I discovered I didn't know what I didn't know. I'm glad I took this course."

Robert Nelson

Entrepreneur, ExpatsiInMexico.com

"I have worked for several start-ups and small companies during my career and consulted with many more on how to build a brand. I wish this had been available then because it certainly would have saved many of the entrepreneurs I have worked with many sleepless nights. The authors lay out a template for success. If you have a great idea but don't know what to do with it, this is for you."

What's Your Big Idea?

A big idea can be as simple as Post-it Notes, as complex as economic theory or as obvious as Chocolate Chip Cookies. A big Idea can have the life-changing impact of a new vaccine or an iPhone.  

However, it's not how much money it makes or how much it costs that determines its value. It's value lies in how well it solves a problem and satisfies a need that people care about.

No matter what stage your big idea may in, whether you have a spark of an idea or a raging fire, don't let anyone tell you that your idea isn't big enough until you test it. When we created our Sneaker Balls sport shoe freshener, a lot of people laughed at us.

People told us there were already products that solved the shoe odor problem. But, one friend believed in our product. He paid for injection molds to build prototypes so we could test it. Was it a big idea? It was big enough for us.  It's been selling for the past 29 years and has helped millions of people solve a stinky problem.


Who Are We?

We're Dennis and Mary Lou Green and we've invented and marketed more than 50 simple inventions generating $120 million in retail sales. A few of our customers included: Walmart, Target, QVC, Kmart, JC Penney, 7-11, Footlocker, Home Depot, Walgreens, Bed Bath & Beyond, Bloomingdales, Nordstrom, Pep Boys, Auto Zone, Dick’s Sporting Goods, Safeway, HEB, Kroger and Whole Foods plus mail order catalogs, e-commerce sellers and thousands of retailers in the USA and 24 countries. 

Our products have earned 15 patents, dozens of trademarks and hundreds of copyrights. We created our first product in 1976.  We've created such diverse products as greeting cards, novelty products, sports items, air fresheners for home and auto, air filters and games and toys. We've also licensed many of our products and ideas. We've been married and worked together for 39 years. In 2016 we founded Big Idea School to deliver online training courses to help you create physical products that sell.

No Matter What Stage of Product Development You're In, We Can Help You

Sounding Board

Do you wish you had someone to talk to that understands what you are going through? You can't share your problems with competitors, and you may not know anyone who is familiar with your kind of business who can give you feedback about your ideas. We can help. Think of us as a discreet, vital addition to your team of advisors. We can be objective about the challenges you face.

 Problem Identification

Some problems are like 1,000 piece puzzles, except they don't have a photo on the box to show you what the solution is supposed to look like. We can help you see the big picture because we aren't as close to the problem. We can see unexpected connections and offer new insights because of our experience in creating products and building businesses around them.

New Product Development

One thing is for sure, no company can survive for long selling the same product forever. If you want to stay relevant, you need a process for creating new products. We can help you generate new products and rethink your current products. We also really love helping entrepreneurs create distinctive and trademarkable names for products. And we can show you how to design sales sheets, so let's have some fun together!

Grow Your Business

Starting a business takes the mental makeup and skills of a pioneer. Building and operating a company requires the mindset and skills of a gardener. The secret to your success is making the transition from pioneer to gardener. We can help you create business systems that will make your business grow and flourish.

Patents, Trademarks and Copyrights

As soon as you create a successful product, someone will copy your big idea and begin taking away your market share. That doesn't mean you can't slow them down. We aren't lawyers but we earned 15 patents, dozens of trademarks and hundreds of copyrights. We can show you how to get the best kind of intellectual property protection for your products. We will guide you with tips for interviewing IP lawyers to find one that fits your intellectual property needs.

Get More and Better Distribution

Are you getting all you can out of your sales? Do you know the best way to get your products into stores?  Are you selling on Amazon.com? Have you built a sales force to include independent reps, distributors and affiliates to supplement online sales? Do you have a website and an online marketing strategy? We can help you identify and reach more customers by helping you build an online  sales funnel and a distribution network that captures the right market segments.  

Increase Your Creativity Skills

Creativity is a mystery, but we found some of the keys to unlock the creative juices that are inherent in you. We look forward to sharing our proven methods and techniques that we know will make you think and act in creative ways. Some of these are well known techniques and some are proprietary to us. We can teach our methods to you and your team to improve your creative problem solving ability. You don't need to settle for the ordinary. You can unlock the extraordinary!

Find a Manufacturer

It's not easy to keep up with manufacturing methods or be sure you're getting the best prices from suppliers. Creating 3D printed prototypes and outsourcing your finished high volume manufacturing is a good way to conserve precious capital. We can help you find the best ISO manufacturer or on demand fulfillment services at prices you can afford, whether in the USA or anywhere in the world.

A Few of the Customers We Sold our Products to.

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