Discover the 12 Keys to a Successful Product Launch.
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Courses to Help You Create and Sell Your Products
How to Generate Ideas for New Products That People Want
Protect Your Products
How to Protect Your Creative Work from Thieves and Infringers
Design Sell Sheets
Design Your Own Product Sell Sheets No Experience Needed
Why These Entrepreneurs Love Big Idea School!
Business Coach, Susan Blais.com
"I have never seen this information presented anywhere before, especially in such a succinct and easy-to-grasp fashion. Bravo! The questions you teach us to ask before creating a product are so valuable. I wish I had known about some of these a few years ago! How refreshing to get down-to-earth advice that can really help anyone become an entrepreneur! Simply amazing.”
Entrepreneur and Former Navy Seal
“Great lessons! Very clear and easy to follow. I love the enthusiasm from Dennis and Mary Lou. You can tell they enjoy teaching. Their experience with major retailers is priceless. I appreciate the real world experience you have in obtaining different patents. I'm sure there are many books written on the subject however, I love seeing and hearing the material delivered from warm and inviting faces.
"I owned two gift stores for years, so I'm no stranger to new products. When I got an idea for a product idea of my own, I thought about taking this course. At first, I was afraid I might find out that my idea might not be as good as I thought. Then I realized that was like sticking my head in the sand, so I enrolled. What a surprise! I discovered I didn't know what I didn't know. I'm glad I took this course."
"I have worked for several start-ups and small companies during my career and consulted with many more on how to build a brand. I wish this had been available then because it certainly would have saved many of the entrepreneurs I have worked with many sleepless nights. The authors lay out a template for success. If you have a great idea but don't know what to do with it, this is for you."
What's Your Big Idea?
A big idea can be as simple as Post-it Notes, as complex as economic theory or as obvious as Chocolate Chip Cookies. A big Idea can have the life-changing impact of a new vaccine or an iPhone.
However, it's not how much money it makes or how much it costs that determines its value. It's value lies in how well it solves a problem and satisfies a need that people care about.
No matter what stage your big idea may in, whether you have a spark of an idea or a raging fire, don't let anyone tell you that your idea isn't big enough until you test it. When we created our Sneaker Balls sport shoe freshener, a lot of people laughed at us.
People told us there were already products that solved the shoe odor problem. But, one friend believed in our product. He paid for injection molds to build prototypes so we could test it. Was it a big idea? It was big enough for us. It's been selling for the past 29 years and has helped millions of people solve a stinky problem.
Who Are We?
We're Dennis and Mary Lou Green and we've invented and marketed more than 50 simple inventions generating $120 million in retail sales. A few of our customers included: Walmart, Target, QVC, Kmart, JC Penney, 7-11, Footlocker, Home Depot, Walgreens, Bed Bath & Beyond, Bloomingdales, Nordstrom, Pep Boys, Auto Zone, Dick’s Sporting Goods, Safeway, HEB, Kroger and Whole Foods plus mail order catalogs, e-commerce sellers and thousands of retailers in the USA and 24 countries.
Our products have earned 15 patents, dozens of trademarks and hundreds of copyrights. We created our first product in 1976. We've created such diverse products as greeting cards, novelty products, sports items, air fresheners for home and auto, air filters and games and toys. We've also licensed many of our products and ideas. We've been married and worked together for 39 years. In 2016 we founded Big Idea School to deliver online training courses to help you create physical products that sell.
No Matter What Stage of Product Development You're In, We Can Help You
A Few of the Customers We Sold our Products to.