Admit it. You’re frustrated. Your product is finally ready for market, but you’re struggling to get it on the store shelves. You’ve tried to get appointments with retail buyers on your own, and they don’t return your calls. Good news! There are sales reps out there searching for great new products like yours to feed […]
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Launching a new product is always risky even if you have done it many times before. Too many entrepreneurs fail because they fall in love with an idea and lunge forward at warp speed. Their product doesn’t solve a problem anyone cares about and doesn’t satisfy a real need or offer anything unique. It just […]
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Entrepreneurs and inventors are well known for wishful thinking and what psychologists call “confirmation bias,” or seeing only what confirms their expectations and opinions. It’s easy to understand why. New ideas are seductive and falling in love with them blinds us to their shortcomings—and to our own. Sometimes this blindness comes from not knowing what […]
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