Are you blessed with creativity? When was the last time you created something, anything? My partner and wife, Mary Lou, uses (clean) toilet paper as an added filter in her Mr. Coffee machine. No one told her to use toilet paper she just didn’t want to pay for expensive preformed paper filters. Is that being creative? […]
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Launching a new product is always risky even if you have done it many times before. Too many entrepreneurs fail because they fall in love with an idea and lunge forward at warp speed. Their product doesn’t solve a problem anyone cares about and doesn’t satisfy a real need or offer anything unique. It just […]
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Entrepreneurs and inventors are well known for wishful thinking and what psychologists call “confirmation bias,” or seeing only what confirms their expectations and opinions. It’s easy to understand why. New ideas are seductive and falling in love with them blinds us to their shortcomings—and to our own. Sometimes this blindness comes from not knowing what […]
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Nonverbal communication is powerful. How we stand, sit, the timbre and tempo of our voices, whether we smile when we talk or are relaxed and appear confident, all play a role in communication. But all this pales in comparison to the power of your product’s personality. Our forty years’ experience creating and selling simple consumer […]
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