Admit it. You’re frustrated. Your product is finally ready for market, but you’re struggling to get it on the store shelves. You’ve tried to get appointments with retail buyers on your own, and they don’t return your calls. Good news! There are sales reps out there searching for great new products like yours to feed […]
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Beginning entrepreneurs have asked us if pitching a product to a major retailer like Walmart is like being in the Shark Tank. Not even close. If you are in the Shark Tank and have five sharks staring you in the face, you have a different kind of pitch problem than when you are selling a […]
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Launching a new product is always risky even if you have done it many times before. Too many entrepreneurs fail because they fall in love with an idea and lunge forward at warp speed. Their product doesn’t solve a problem anyone cares about and doesn’t satisfy a real need or offer anything unique. It just […]
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Nonverbal communication is powerful. How we stand, sit, the timbre and tempo of our voices, whether we smile when we talk or are relaxed and appear confident, all play a role in communication. But all this pales in comparison to the power of your product’s personality. Our forty years’ experience creating and selling simple consumer […]
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