Over the years, we have met many different kinds of aspiring entrepreneurs and product developers, graphic designers, salespeople, teachers, mothers, fathers, teens, accountants, stockbrokers, store owners, cab drivers and many other people with ideas they wanted to make into products. Some had already created their products and wanted help with distribution. Others worked in large […]
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Launching a new product is always risky even if you have done it many times before. Too many entrepreneurs fail because they fall in love with an idea and lunge forward at warp speed. Their product doesn’t solve a problem anyone cares about and doesn’t satisfy a real need or offer anything unique. It just […]
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Entrepreneurs and inventors are well known for wishful thinking and what psychologists call “confirmation bias,” or seeing only what confirms their expectations and opinions. It’s easy to understand why. New ideas are seductive and falling in love with them blinds us to their shortcomings—and to our own. Sometimes this blindness comes from not knowing what […]
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Nonverbal communication is powerful. How we stand, sit, the timbre and tempo of our voices, whether we smile when we talk or are relaxed and appear confident, all play a role in communication. But all this pales in comparison to the power of your product’s personality. Our forty years’ experience creating and selling simple consumer […]
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