Beginning entrepreneurs have asked us if pitching a product to a major retailer like Walmart is like being in the Shark Tank. Not even close. If you are in the Shark Tank and have five sharks staring you in the face, you have a different kind of pitch problem than when you are selling a […]
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Entrepreneurs and inventors are well known for wishful thinking and what psychologists call “confirmation bias,” or seeing only what confirms their expectations and opinions. It’s easy to understand why. New ideas are seductive and falling in love with them blinds us to their shortcomings—and to our own. Sometimes this blindness comes from not knowing what […]
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Nonverbal communication is powerful. How we stand, sit, the timbre and tempo of our voices, whether we smile when we talk or are relaxed and appear confident, all play a role in communication. But all this pales in comparison to the power of your product’s personality. Our forty years’ experience creating and selling simple consumer […]
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