This is not meant to be an example of the ideal business plan, rather, the purpose is to show you that even a simple plan for a simple product can act as a guide for you and to help communicate with prospective investors. This plan was written in a two day rush, yet succeed in motivating an investor to provide the seed capital to launch Sneaker Balls in January 1988. 

Like all business plans, this one began evolving the day after it was written.

In 2007, Sneaker Balls inventors Dennis and Mary Lou Green sold the Sneaker Balls brand to shoe care makers SofSole® Implus® which continues to market the product around the world.