Are you blessed with creativity? When was the last time you created something, anything? My partner and wife, Mary Lou, uses (clean) toilet paper as an added filter in her Mr. Coffee machine. No one told her to use toilet paper she just didn’t want to pay for expensive preformed paper filters. Is that being creative? […]
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Design thinking is a cousin to the scientific method which most of us learned in high school science or biology class. It’s a wonderful process, but it doesn’t always work. I’ll show you three ways it can fail to solve problems. The reason I want to talk about design thinking is because it bears on a problem […]
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Admit it. You’re frustrated. Your product is finally ready for market, but you’re struggling to get it on the store shelves. You’ve tried to get appointments with retail buyers on your own, and they don’t return your calls. Good news! There are sales reps out there searching for great new products like yours to feed […]
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Over the years, we have met many different kinds of aspiring entrepreneurs and product developers, graphic designers, salespeople, teachers, mothers, fathers, teens, accountants, stockbrokers, store owners, cab drivers and many other people with ideas they wanted to make into products. Some had already created their products and wanted help with distribution. Others worked in large […]
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Entrepreneurs and inventors are well known for wishful thinking and what psychologists call “confirmation bias,” or seeing only what confirms their expectations and opinions. It’s easy to understand why. New ideas are seductive and falling in love with them blinds us to their shortcomings—and to our own. Sometimes this blindness comes from not knowing what […]
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